Blair Francey

MA, RGD

Brock University

Scope

/ Research
/ Stakeholder engagement
/ Brand strategy, messaging
/ Brand architecture
/ Identity design system
/ Look & Feel
/ Guidelines
/ Launch and implementation plan
/ Marketing materials
/ Exhibit booth design
/ Varsity brand update

Agency
/ Trajectory Brands Inc.

Launch
/ 2022

Brock University’s bold brand proposition – Break Through Here – is a promise of overcoming barriers, igniting possibilities and life-changing breakthroughs that links every aspect of the Niagara-based institution. With the positioning as a filter, we evolved the entire look and feel of the university to bring rigor to its brand architecture but dramatic expressiveness and flexibility to the Brock image platform. Even the Badgers varsity brand benefited from a sharper, more confident edge.

I worked alongside the team to create the graphic ‘breakthrough’ design device along with expanding the brand platform to compass it, including the design of the Brock Ontario University Fair (OUF) booth.

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